Colorado Mountain College in Glenwood Springs is offering an SEO class to the Roaring Fork Valley. The class starts on 4/3/2014 and runs five weeks until 5/1/14. This is Thursdays from 9:00 to 11:00 for a total of 10 hours of instruction time. The cost is $50. If you want to learn how to apply search engine optimization tactics to your own website, this workshop is for you!
Search Engine Optimization (SEO): Learn techniques that will cause your website to rank higher in search engines and earn you more traffic from major search engines like Google and Bing. In this class you will explore strategies and tactics to help websites move to the top of search pages. Learn how search engines like Google work to calculate the rank of websites in their search results. You will explore how to combine the keyword research with links, citations, reviews and social media to get great search engine results. Taught by SEO expert Trent Blizzard. Sign up at www.coloradomtn.edu.
Here is a short agenda for the class:
- Session 1
- What Google Wants.
- How Google Works. Universal vs Monolithic Search
- On-Page Optimization (Keywords, Title, etc)
- Session 2
- On-Site Optimization (Linking structure, sitemaps, content silos, etc)
- Session 3
- Off-Site Optimization –
- Linking
- Social Media
- Citations
- Off-Site Optimization –
- Session 4
- How Brand and Branding effects rankings
- Google Places and Local Search
- Session
- Google Analytics and Google Webmaster Tools
- Alternative Algorithms: Image, News and Video
We will also be addressing some WordPress optimization issues specifically, which will tie into the Glenwood Springs CMC WordPress class I am also teaching.