Search engine optimization is an integral part of online marketing success. With over 20 years of search marketing experience, BlizzardPress can execute a plan to help your business get more visibility and traffic. There is no Google manipulation so to speak, this is a long game of hard work over time. We offer packages based upon client needs and budget. The amount and intricacies of these SEO plans varies from client to client. We do have a few tricks up our sleeves however, take a look. Questions? Give us a call 970.930.1882.
Our Classic SEO Plan: Key Items
This is adding keywords to each page of the website and setting up the proper keyword vector, especially with the page content, URL slug, H1, H2, images, Title and Meta Description. We manage this process with the Yoast SEO Plugin. After optimization, your WordPress pages dashboard may look like this:
XML Sitemaps and Google Search Console
We use WordPress to create XML sitemaps which are then submitted to via the Google Search Console. This helps Google index your website and also alerts us to any problems.
Top 11 Citation Building
For each client we take special care to make sure our top 11 link resources are setup. This is called off-site SEO. This task represents several hours of work to setup and optimize each directory in the list. The theory here is that Google sees your listing (and link) in these important sites and in turn ranks your website higher in search.
Google My Business, Yelp, Bing Places, Apple Maps, FourSquare, Mapquest, Yellowpages, LinkedIn, GlassDoor, Manta and Alignable
Local Directory Citation Building
As the year progresses, we spend time submitting client websites to 40-50 more citation websites. These are secondary to the top 11, but they can really help with Google rankings. Some examples of these are Acxiom, Factual, Infogroup, Neustar, Merchantcircle, Hotfrog, Nextdoor and Brownbook.
We might undertake various different SEO activities, depending upon the needs of the client:
- Fix 404 errors
- Do focused Local SEO
- Speed up the website, maybe with AMP (mobile optimization)
- Add Schema code
- Build a Social Influencer Program
- Do SEO on social media platforms
- Add SSL certificate
- Create Content and Blog Posts
- Help with Online Reviews
Consulting and Reporting
As mentioned, the deliverables for each client differ based upon their needs and their budget. In all cases, we provide consulting and reporting. Reports are based upon customer needs, but here is an example of the type of monthly report that might come with an SEO package.