During my SEO class at Colorado Mountain College (CMC) last week we focused on On-site SEO. On-site SEO (as opposed to Off-site SEO) is all the things you can do to your website to help it perform better in search engines. Off-site SEO are the things you do out and about on the Internet (like link-building or social media). I broke on-site SEO into two categories:
- Keyword SEO is composed of all the things you can to add keywords to your website. We discussed creating a keyword “vector” for each page on the website using the Title, Meta Description, Meta Keyword (not), H1, Content, URL, Anchor text and Latent Semantics (LSI).
- Keyword Agnostic SEO is composed of the elements that can help your website rank better but do not revolve around keywords. We discussed:
- Load time/speed of pages
- Age of domain and the idea of a sandbox
- Broken Links (as a negative factor)
- Interior linking, linking schemes and content silos
- Length of Content
- Originality of Content
- Click-Thu-Rates and Dwell Time
- XML Sitemaps
- How website works in Mobile device
Here is the list of resources and online tools:
Moz’s Search Ranking Factors : A great resource to learn more about what factors may correlate to high rankings and what search engine experts believe cause high rankings.
Xenu Link Sleuth to find broken links on your website. It only works on a PC though.
Pingdom Website Speed Tools test the load time of a page.
Hubspot Device Lab Mobile Emulator to see how your website works in different mobile devices.
Screaming Frog SEO Spider Tool is used to extract a list of all the pages on the website and their on-page keyword usage elements. A great way to find 404 errors too.
Google Webmaster Tools is my favorite SEO tool for on-site analysis.
Our previous classes in the series covered Analytics, Online Branding and WordPress. Next week our final SEO class will concentrate on off-site SEO elements like link building, press releases and social media.