Vail Search Engine Optimization (SEO) Class

Colorado Mountain College in Edwards is offering an SEO class to the Vail Valley. The class starts on 2/25/2014 and runs three weeks until 3/11/14.  This is Tuesdays from 9:00 to 12:00 for a total of 9 hours of instruction time.  The cost is $125.

Search Engine Optimization: Learn how search engines like Google work to calculate the rank of websites in their search results.  In this class you will explore strategies and tactics to help websites move to the top of search pages.  You will explore how to combine the keyword research with links, citations, reviews and social media to get great search engine results.  Taught by SEO expert Trent Blizzard.  Sign up at

Vail SEOHere is a short agenda for the class:

  1. Session 1
    1. What Google Wants.
    2. How Google Works.  Universal vs Monolithic Search
    3. On-Page Optimization (Keywords, Title, etc)
    4. On-Site Optimization (Linking structure, sitemaps, content silos, etc)
  2. Session 2
    1. Off-Site Optimization –
      1. Linking
      2. Social Media
      3. Citations
  3. Session 3
    1. How Brand and Branding effects Links
    2. Google Analytics and Google Webmaster Tools
    3. Alternative Algorithms: Image, News and Video

We will also be addressing some WordPress optimization issues specifically, which will tie into the WordPress class I am also teaching.


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