I was meeting with a professional services company this week that has only a minimal website and no online marketing plan. Â The big question is “Where do I get started?” Â What are the basic building blocks that should be put into place?
With so many options out there they really didn’t know what they needed to get started. Â It certainly wasn’t Facebook! Â I recommended the following as the places to get started building their online marketing presence
Build Your Solid Foundation
- Your Website: Your website represents your brand, builds credibility and generates leads. Make sure your website does all three of those. Â Build a nice website using WordPress and host it at Flywheel.
- Search Engine Optimization (SEO): Make sure your website is fully search engine optimized so that your potential clients can find you when searching on the web.
- Analytics: Setup your analytics from the beginning so you can measure your progress and make improvements over time. We recommend Google Analytics.
Create Content Targeted at Your Leads
- Blogging: Publishing regular blog posts that have relevant and valuable content is the first step towards attracting new leads with content.
Nurture Your Audience
- Email Marketing: Stay in touch with your past, present and future clients with a regular email newsletter. Email marketing is inexpensive and effective. If you are creating content through blogging, use email marketing to blast that content out to your audience on a monthly basis.
Promote Yourself Online
- Pay-Per-Click and Remarketing: Use these fee-based tools to drive new qualified leads to your website and continually brand yourself to them during their decision-making process.
- LinkedIn: LinkedIn is the best way to continually stay in touch with prospects. It is a powerful professional networking tool. Â I didn’t recommend Facebook because this client wants to target business professionals and LinkedIn is a better place to start. Â Consider adding Facebook/Pinterest/Twitter down the road!
Obviously there is a plethora of other marketing options available. Â And I like those other options…but… in terms of prioritizing and getting started, this list is complete! Â Don’t get caught up in other marketing tactics until after you have implemented all of these basic building blocks.
Read More about SEO
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