Fascinating and Motivating Stats about Online Marketing

Yes, Statistics can be fascinating! And if they help move you into action, they can be motivating. These are all stats that I think should motivate the small business marketer to get bizzy! One that really shocked me was nearly 1/3 or websites in English language are built on WordPress.  Go WordPress.  Also, read more for good statistics connecting profitability, growth and online marketing.

Online Marketing Stats Specifically for Professional Service Firms.  This would include Attorneys, Engineers, Architects, Consultants, etc.:

• Firms generating 60% or more of their leads online are 2X more profitable (than those generating less than 20%) [Tweet This Stat]  source

• Firms generating 40%+ of their leads online grew 4X faster (than those with no online leads) [Tweet This Stat]  source

• 46% of firms redesigned their website in the last year [Tweet This Stat]  source
• Professional service firms anticipate growing their online spending 56% in the next 12 months [Tweet This Stat]  source

Miscellaneous Statistics about Online Marketing, WordPress, Marketing Budgets and Search Marketing:

• Users judge websites as beautiful within 1/20th of a second [Tweet This Stat]   source
• Local Optimization boosts Google visibility by 179% [Tweet This Stat] source

• WordPress powers 1 in 5 of the world’s websites [Tweet This Stat]  source
• WordPress powers nearly 1 in 3 of English language websites [Tweet This Stat] source
• Small businesses spend 46% of  their marketing budget on digital [Tweet This Stat]  source
  • 24% of SMBs spend less than 10% of their marketing budget on digital marketing. [Tweet This Stat]
  • 28% spend more than 70% of their marketing budget on digital marketing. [Tweet This Stat]
• 69% of executives under 40 reported performing a work related mobile search at least once a day [Tweet This Stat]   source
• 70% of people have good comprehension when black text on white background [Tweet This Stat]  source
• 88% have BAD comprehension when white text on black background [Tweet This Stat] source
• 33% for traffic from Google’s organic search results go to the 1st item listed. [Tweet This Stat]  source
• Email marketing has an ROI of 4,300% [Tweet This Stat] source
• A full 89% of visits to an advertiser’s site from search ads were incremental to clicks on organic results. [Tweet This Stat] source