A Plan is a Requirement!
Before embarking on any marketing work, BlizzardPress will analyze your current strengths and weaknesses and prepare a plan to capitalize on the easiest and most profitable opportunities. Creating priorities out of a sea of opportunity is the first step to executing a successful marketing plan.
Measurement, Reporting and Consulting Carry the Day
Most don’t study their website marketing reports regularly. But when you need it, it should be ready and complete! BlizzardPress relies heavily on these tools to make informed decisions and measure the impacts. BlizzardPress will make sure you are equipped with just as much information as you need.
What Exactly Should BlizzardPress do for You?
Classic Search Engine Optimization on a Website is a Necessary Evil.
Some websites need a little and some need a lot. BlizzardPress will prepare and implement a plan to ensure your website is prepped for success in Google. Elements include:
- Titles, Descriptions, H1s and URLs
- Content creation and optimization
- Internal linking strategies
Websites Linking To You Really Help
Getting links and listings from relevant sites not only drives qualified visitors, it also helps you in search engines. Make it a goal to get more quality links to your website during the next 12 months.
Your Social Media Network is Part of the Equation
Don’t do social media just for SEO and know that it makes more sense for some businesses than others. Regardless, getting your social media networked into your website is a first step. BlizzardPress can work with you to develop a plan to improve Social Media exposure.
Can Paid search advertising (PPC) Pay-off?
Pay-per-click strategies are different for all businesses. For most though, they can be employed profitably to garner impressions, clicks and purchases. BlizzardPress will certainly help you run a successful PPC campaign!
64.6% of people click on Google Ads when they are looking to buy an item online! (Source)
Are You a Location Based Business?
Do you need to attract attract website visitors that either live nearby or are planning to visit? Local search is a powerful segment of search. Best of all, if done correctly, local search rewards websites with high-converting traffic.
Reputation Management: Online Reviews Really Count
Positive reviews in places like Yelp, Google+ and Yahoo can boost not just your website, but your direct business. Consumer love reviews and make decisions based upon them. Let BlizzardPress help you out with this.
67% of local consumers have consulted online customer reviews of local businesses. (Source)
Video increases Search Engine Rankings and Time-On-Site
A video is a wonderful addition to a law firm’s website. Videos increase the level of interaction with your website and personalize your services in a way that text and photos cannot. Videos are 53 times more likely than text pages to show up on the first page of search results. Also 60% of C-level and senior executives said they would watch a video before reading text on the same web page. (Source)
Posting videos helped the company’s website receive 200% to 300% more monthly unique visitors and a 100% longer average time-on-site spent per visitor. (Source)