Does your business need to create proposals to win new clients and new deals? Like me you probably struggle with creating proposals. You want them to look great and reflect your professionalism… but you don’t want to spend hours making each new one. You probably believe proposals can help you win a new deal, Continue Reading
I was meeting with a professional services company this week that has only a minimal website and no online marketing plan. The big question is “Where do I get started?” What are the basic building blocks that should be put into place?
This is a website go-live checklist I made for the students in my CMC class learning about WordPress and SEO. Do these things before you website goes live and it will be ready for search engines!
Looking around the Internet, more and more sites are popping up with Privacy policies. Google requires AdWords advertisers to add privacy policies to their websites. I recently found a handy tool to create privacy policies for free from templates.
I just finished teaching a five week non-credit WordPress class at Colorado Mountain College. Here is the reading and resource list I used during the class. WordPress Resources A great place to start is the WordPress Codex, the online manual for WordPress and a living repository for WordPress information and documentation. Of special interest there is the Continue Reading
Your Gravatar is the image that follows you around from site to site. Many of the sites you join or interact with will pull your image from gravatar.com by default. They help people identify you and add credibility. This is especially true in the blogosphere and its many comments. It only takes 5 minutes to Continue Reading
Google Analytics provides detailed statistics about how visitors found your website and what they did while visiting your website. Learn how to read and interpret these statistics. Special topics include installation, search engines, E-Commerce, social media and website performance.
Hubspot released an extremely useful tool recently: The Hubspot Device Lab. Simply input your website into this mobile device emulator and see preview of your website in the iPhone (4, 4s and 5) Ipad, Nexus and Samsung Galaxy.
This excellent video is based on the book “Influence: The Psychology of Persuasion” by Robert Cialdini. I urge you to spend 12 minutes and watch this video; it is the perfect mix of educational and entertaining. After that, you may want to read the book too! It is one of my favorite books of all Continue Reading
Learn how to build and market your company’s brand in the online universe. Use your company’s website, reviews, social media, press releases and more to stand out from the online competition. Colorado Mountain College | Glenwood Springs| #78208 10/16 – 10/30 | Wednesdays | 9-11AM